Fundamentos de Marketing 2
10.BIBLIOGRAFIA
10.1.ESSENCIAL
- KOTLER, Philip - Administração de Marketing: A edição do novo milénio, 10ª Edição., Prentice-Hall, S. Paulo, 2000. - KOTLER, Philip-Marketing Managment,11th edition, Prentice-Hall, 2003,
10.2.COMPLEMENTAR
- HELFER, J.-P.; ORSONI, J. - Marketing. 1ª ed. Lisboa: Edições Sílabo, 1996. - HOLBROOK, MORRIS B & JAMES M HULBERT, Elegy on the death of marketing: Never send to know why we have come to bury marketing, but ask what you can do for your country churchyard, European Journal of Marketing; 2002; 36, 5/6; - LAMBIN, J.; - Marketing Estratégico, Mc Graw ? Hill, 2000 - LENDREVIE, J. ( et.al ); ? Mercator, Teoria e Prática de Marketing,. Lisboa: Publicações D. Quixote, 2000 - SVENSSON, GORAN; Re-evaluating the marketing concept, European Business Review, 2001.
11.NETGRAFIA
11.1.ESSENCIAL
http://cwx.prenhall.com/bookbind/pubbooks/kotler_br/
http://harvardbusinessonline.hbsp.harvard.edu/b02/en/hbr/hbr_home.jhtml
www.bus.ualberta.ca/informs/journals.html
www.eiasm.org/index1.html
www.marketingpower.com
www.mktonline.net/
www.portaldomarketing.com.br/
www.vancouver.wsu.edu/acr/home.htm
11.2.COMPLEMENTAR
expresso.clix.pt/
www.acnielsen.pt/
www.businessweek.com/
www.cia.gov/cia/publications/factbook/
www.harrisinteractive.com/harris_poll/
www.marktest.pt/
www.negocios.pt/
www.publico.clix.pt/
www.social-marketing.com/MktLinks.html
A teória e prática de Fernando Pessoa. http://gib.ipam.pt/webdisciplinas/documentos/20061009212315.pdf”
Como fazer uma revisão bibliográfica http://gib.ipam.pt/webdisciplinas/documentos/20061009212343.pdf
Guia de produção de trabalho cientifico http://gib.ipam.pt/webdisciplinas/documentos/20061009212400.pdf
Elegy on the death of Marketing (Art. 1) http://gib.ipam.pt/webdisciplinas/documentos/20061009212426.pdf
Academic and practitioner theories of Marketing (Art. 2) http://gib.ipam.pt/webdisciplinas/documentos/20061009212736.pdf
Human nature and the marketing concept (Art. 3) http://gib.ipam.pt/webdisciplinas/documentos/20061009212801.pdf
Marketing ideology and criticism (Art. 4) http://gib.ipam.pt/webdisciplinas/documentos/20061009212836.pdf
The uses of marketing theory (Art. 5) http://gib.ipam.pt/webdisciplinas/documentos/20061009212918.pdf
The ordering of marketing theory (Art. 6) http://gib.ipam.pt/webdisciplinas/documentos/20061009213104.pdf
Re-evaluating the marketing concept (Art. 7) http://gib.ipam.pt/webdisciplinas/documentos/20061009213136.pdf
A insustentável leveza do marketing (Art. 
http://gib.ipam.pt/webdisciplinas/documentos/20061009213401.pdf
From marketing knowledge to marketing principles (Art. 9) http://gib.ipam.pt/webdisciplinas/documentos/20061009213449.pdf
